The process of planning and co-ordinating the event is usually referred to as event planning and can include scheduling, site selection plans.
The planning and managing of "events" involves everything from recording the customer's contact information when they first inquire about space. To billing them at the completion of their successful event, and everything in between.
There comes a time when the convenience of using Outlook alone simply isn't powerful enough to efficiently handle the complexities of video conferences, meetings and resources. Lost resources, rooms too big or small for a meeting, and unresolved room requests are just some of the signs that you have outgrown Outlook as a scheduling tool.
An event management system is typically made up of client agents that reside in the remote devices, a central component for gathering the events, an event database and a reporting system to deliver the results in various formats. See service level management system and application management system.